What history and evolution of CRM software that you need to know?

We all are present in that era where without Customer Relationship Management (CRM), it’s impossible to get a good result in the business. Believe me, it is true because, in the growing pace of the technology, every organization wants to put their hands on the CRM which can offer them the best feasible solution like improving the customer interaction, managing it and fulfilling all your needs to grow your business. CRM always give green signals to the business to make good relationships with customers swiftly.

Thanks to the CRM for showing tremendous efforts to reinforce business and offer a seamless experience to the clients. But do you have any idea about the past? Do you think that today’s CRM is the same as compared to the earlier CRM in the 80s or 90s? It is essential to understand the Evolution of CRM that describes the situation earlier and what changes have been made.

80s era is evolved with the database marketing

We are going to share the piece of information about CRM Evolution from the 80s era when database marketing has been conducted all the time. They used statistical modelling for collecting customer information and analyzed that information.

Their main objective at that time was to make use of the information that they collected and customize communication with the potential customers. Did you know the role of the company or what the companies did?

It’s important for you to know when talking about CRM Evolution. The companies just send personalized marketing messages to the customers and are focused on making bigger campaigns only.

The time flies and you all saw Contact Management software was developed at the end of 80s era. The software role was to just parse customer’s details and store it. No other such work you can perform on that.

90s era evolved with the Sales force automation

Running straight to the success CRM software they did many such things like introduced CMS software and also when the 90s era began, they introduced Sales force automation. Do you know what the role of this software in Evolution of CRM was?

The software helped many big companies to automate their database marketing as companies were happy with this because it saved their precious time, money and high-efforts too. SFA enabled the companies as it took features of Database marketing, automated those features and combined easily with CMS.

Every company has used this Sales force automation for the lead purpose and for the telemarketing too. One more software was developed at that time for the business development and the name of that software is Customer Service Support (CSS). This software was developed just with a motive of post-sales activities.

But one negative aspect of this software was the data you stored was not linked with other organization system and that was challenging for the organization. And finally, the year came 1995 when both the software: contact management and SFA easily evolved for modern CRM software.

At the end of the 90s era, a number of notable consolidations across the entire markets and internet usage saw changes and development in the e-CRM system. Even we would like to share in the CRM evolution that CRM at that time stepped forward in the mobile market as they introduced Handheld and also Pocket PCs.

2000s era evolved with the cloud-based CRM software

Hope you all understood clearly about the Evolution of CRM that how vast changes they have brought to get success. In the early 2000s era, the CRM vendors met up with the failure of the dot-com bubble.

So, to get the hit in the market shortly, they included a cloud-base, mobile solutions and also offsite storage capacity where they got huge success in the market and all the losses had been covered. Day by day companies start believing that this CRM is flexible software and not just for the contact management but also supports the best strategy for sales and marketing business to grow.

If we are talking about the CRM Evolution then it is important for you to know about cloud-based CRM software that- when was introduced? In the year 2007, there was an introduction of cloud-based CRM software but it was not customizable at that time and from the year 2010, it started integrated with the CRM software. This enabled the CRM to be more affordable for any kind of organization.

Current era to understand in the Evolution of CRM

Now after we put attention on the past life of the CRM regarding every concept now let’s talk about the present in the CRM evolution too. The best part is cloud-based and SaaS CRM solutions integrated together to offer the features like customer service and yes, social CRM.

Do you know why both SaaS Solutions and Cloud-based are too popular in the industry? Both can easily be integrated with mobile devices and also the initial cost is very less. CRM starts to gain popularity because companies start believing that this system has the power to boost up any industry or any organization and offer the best result-driven solution.

Companies start listening to the queries of customers via CRM and solve that more rapidly through the assistance of CRM. We wrote the whole blog just to remind you that it’s okay if you are very well aware of the CRM and its importance today but you should pay attention to the history and CRM evolution too to know what actually it was earlier and what is the current situation.